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Refferal traffic from Facebook to the site has shown steady growth Achieving more paid registrations than free signups from site visitors was quite challenging as it depended on visitors intent and behavior.
However, thanks to carefully chosen criteria by which we selected the audience to whom the ads will be shown, we managed to target the men on Facebook very precisely, which in turn generated quality traffic to the site.
Considering rising popularity of Facebook as a marketing platform, apart from buying traffic from Ad Words, we launched project promotion with Facebook Ads.
By promoting the project via Facebook marketing campaign we managed to achieve the growth in all of site key performance indicators.
Our customer is a successful online project offering online dating service.
The company has been on the market for many years and has helped numerous singles from all over the world to meet each other and start happy married life.
Acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads.
Online dating services can also benefit greatly from rising popularity of social networking sites as they are the place where the perspective customers can be found.
According to statistics, over the last three years the percentage of Americans who are using Facebook aged between 25 and 34 has grown by 32,6%, those between 35-54 – by 41,4%, and astonishing growth of 80,4% is being observed for the age group 55 .
Ads should respect user preferences and comply with legal regulations, so we don’t allow certain kinds of adult content in ads and destinations.
Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.